People talk about pregnancy, but who’s talking about fertility, especially for queer people? Well, Josie Rodriguez-Bouchier. Working as a licensed acupuncturist, they started Intersectional Fertility because as they began to realize they were queer, they also realized the lack of resources available for non-cishet parents-to-be.
Don't Be Jealous Studio was tasked to create a brand identity for Josie’s personal venture as a fertility consultant. They wanted to incorporate elements of artists like Georgia O’Keefe but with inspiration from their Latinx background.
This visual brand was carried through to the new website design, which was built in Squarespace to keep maintenance and updates to the site easy for Josie to do on their own.
